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Digital Marketing and Advertising

 

Create an effective Facebook ad campaign

Start by creating a Facebook page and ad account and then installing a Facebook pixel on your website. Next, learn how to find your ideal customers on Facebook and target your ads directly at them. Explore and create engaging ad content and imagery and then put it all together in the form of a... Read More about Create an effective Facebook ad campaign

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)

 

Create an effective Google AdWords campaign

Start by creating a Google AdWords account and configuring it for your business. Research and select the keywords to use for your ads and draft your ad content. Next, set up your campaigns, ad groups, and ads – including configuring the campaign type, location targeting, and bid strategy. Over... Read More about Create an effective Google AdWords campaign

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)

 

Shoot a branded video using your smartphone or SLR camera and Adobe Premiere Pro CC

After developing a storyboard and shot list, use the principles of video production to create a video with your own SLR camera or smartphone. Learn post-production techniques using Adobe Premiere Pro CC. What’s in it for you? Translate your company ethos into an engaging format ideal for... Read More about Shoot a branded video using your smartphone or SLR camera and Adobe Premiere Pro CC

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)