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Small Business Essentials

 

Design a small business’s network infrastructure

It’s important for small businesses to deploy a network infrastructure with minimal cost and optimal performance. In this module, acquire and build a Local Area Network (LAN) system for your business. Choose the right tools, and then install, configure, operate, monitor, and protect the LAN. This... Read More about Design a small business’s network infrastructure

Coaching hours: 4 (plus 12-15 hours for individual/group work)    -   Fee: $259 (HST included)

 

Secure a local home or business network

Many components go into creating a local network that is secure and suitable for your home or business needs. In this module, price a new network build, secure your local network, manage local IPs with DHCP/Static IP, and share network resources using tools such as Network Attached Storage (NAS)... Read More about Secure a local home or business network

Coaching hours: 4 (plus 12-15 hours for individual/group work)    -   Fee: $259 (HST included)

 

Create a WordPress website

Start by choosing and buying a domain name, setting up hosting, and installing WordPress. Once your site is set up, you will choose and install a theme, and customize with plugins and widgets. You will then enter your content into pages, posts, and headers, and learn the skills required to... Read More about Create a WordPress website

Coaching hours: 4 (plus 12-15 hours for individual/group work)    -   Fee: $259 (HST included)

 

Monetize a WordPress website

Generate leads through your WordPress website by attracting website traffic through paid advertisements, search engine optimization (SEO), blogs, social media, Google Analytics, and email marketing. Also develop ways to sell products and services through your website, and collect payments... Read More about Monetize a WordPress website

Coaching hours: 4 (plus 12-15 hours for individual/group work)    -   Fee: $259 (HST included)

 

Protect your privacy online

This module is designed to give a functional representation of the necessity of protecting your privacy online. You will learn how to manage your online profiles, prevent information leaks and verify that your personal online information is secured. You will also gain an understanding of how... Read More about Protect your privacy online

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)

 

Create search engine friendly web pages

Attract viewers to your website by creating a solid content strategy and developing your understanding of techniques used in modern Search Engine Optimization (SEO). In this module, you will learn about the metrics that may affect search engine ranking and how to use them to achieve your desired... Read More about Create search engine friendly web pages

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)

 

Create an effective Facebook ad campaign

Start by creating a Facebook page and ad account and then installing a Facebook pixel on your website. Next, learn how to find your ideal customers on Facebook and target your ads directly at them. Explore and create engaging ad content and imagery and then put it all together in the form of a... Read More about Create an effective Facebook ad campaign

Coaching hours: 4 (plus 10-12 hours for individual/group work)    -   Fee: $259 (HST included)