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Craft a persuasive hook in your proposal

A proposal is an essential planning tool to help organize a company’s time and resources, in an effort to meet specific objectives. In this module, you will create a tailored, persuasive “hook” by showcasing results, low costs, and/or exclusive resources that will appeal to your audience and get you one step closer to launching the proposed project.

What’s in it for you?

  • Identify the primary purpose and key reader benefits before creating your proposal.
  • Develop a succinct and clear mission statement that summarizes what the proposed project can accomplish.
  • Demonstrate transparent guidelines for how the project can be successfully pursued.
  • Create technical and financial measures of success, with corresponding timelines.
  • Ensure clear, complete, and coherent content.

Dianne Nubla

Dianne specializes in developing custom training materials for undergraduate students transitioning into the workforce, and working professionals looking to hone their skills in strategic thinking, writing, and delivering oral presentations.

Fee: $259 (HST included)

Fee: $259 (HST included)



Coaching hours: 4 (plus 10-12 hours for individual/group work)