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Design a logo using Photoshop and Illustrator

Build the essentials of your brand identity with a logo and/or logotype for your company using the principles of graphic design. Use Illustrator CC to design your vector-based logo and/or logotype and Photoshop CC to modify images or graphics for incorporation into your branding assets such as posters, memes, flyers, and web banners.

What’s in it for you?

  • Develop a concept and moodboard based on your company’s mission & identity.
  • Learn where to find free plugins and effects to take your design to the next level and streamline workflow.
  • Design a logo or logotype in Illustrator based on your concept.
  • Implement these principles of graphic design: alignment, balance, contrast, proximity, repetition, and white space.
  • Incorporate bitmap content (digitized photos) into your vector-based design using Photoshop.

Christine Whone

Christine’s experience as a designer and business owner can help leverage an ELX participant’s knowledge around a unique experience. She works with each participant to build an outcome that will serve them beyond the learning exchange to further their education, career, or business.

Fee: $384.20 (HST included)

Ryerson Student Discount: 30% off with valid student number

Fee: $384.20 (HST included)



Coaching hours: 4 (plus 10-12 hours for individual/group work)