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Develop a damage control message

When a company experiences a crisis, it’s important to act quickly. In this module, you will create a “damage control” message to either immediately respond to a crisis or anticipate a crisis that may impact your company.

What’s in it for you?

  • Analyze the current or potential crisis to assess when or if an apology is needed.
  • Determine the target audience’s needs and develop a clear message purpose.
  • Create a response to a customer problem that maintains goodwill.
  • Craft a sophisticated apology if the company is at fault.
  • Enhance your company’s reputation through a quick and well thought out crisis response.

Dianne Nubla

Dianne specializes in developing custom training materials for undergraduate students transitioning into the workforce, and working professionals looking to hone their skills in strategic thinking, writing, and delivering oral presentations.

Fee: $259 (HST included)

Fee: $259 (HST included)



Coaching hours: 4 (plus 10-12 hours for individual/group work)