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Journalism in the digital age: Engaging the online audience

Are you an aspiring journalist or media professional looking to gain insight into a rapidly changing industry? This master class is a hands-on exploration of digital media and journalism in a world that demands authenticity and honesty. You will learn about content creation in television and digital culture; the art of interviewing; writing, reporting, hosting, and producing across different platforms; strategies for ethical pitfalls; and the business of media.

Veronica Chail

Veronica is an award-winning Canadian journalist, professor, and CEO of VC Strategies. As the former host and producer of Canada’s leading Bollywood TV series – Citytv and OMNI Television’s Bollywood Blvd, Veronica Chail won over audiences with her charismatic personality during her 5 seasons with the iconic show. She has interviewed the biggest stars in Bollywood and Hollywood. Veronica began her media career as a news reporter, news writer, and entertainment host at OMNI Television and... Read More about Veronica Chail

What’s in it for you?

This master class will benefit aspiring journalists, media and communications professionals, public relations, branding and marketing professionals, researchers, students, and entrepreneurs.

  • Examine different areas of media – news, factual entertainment, content creators, social technology, legacy media versus new media.
  • Implement authenticity and “digital hygiene” in journalism and story-telling.
  • Leverage social media for audience engagement and define a strategy for your personal brand.
  • Determine the challenges and strategy behind online news videos, vlogging, and corporate and news blogging.