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What it takes to create consumer demand for your business

Whether you are thinking of starting your own business or are looking to grow your business, you may be wondering what it takes to attract your early customers. In this master class, learn best practices to attract the right customers using the Bullseye marketing approach. Find the marketing channel that will unlock early growth for you and learn how social media can play an important role in the discovery and launch of your brand.

Michael Campanelli

Michael Campanelli is the co-founder of, a global event social network where events discover you in two clicks based on a predictive recommendation algorithm. With more than 15 years of experience in Digital Marketing, Telecommunications and Consumer Package Goods, Michael has pioneered ground-breaking customer lifetime management strategy at Lavalife, Virgin Mobile, and Bell Canada.

What’s in it for you?

This master class will benefit current and aspiring entrepreneurs.

  • Identify the common marketing challenges and mistakes made when starting a business.
  • Learn best practices for attracting customers using the Bullseye approach.
  • Recognize the role of social media in launching a start-up.

Fee: $65 (HST included)


Fee: $65 (HST included) (HST included)



Start date: September 27, 2017 | 6:00 p.m.–8:00 p.m.

Location: Ryerson University